The term search engine optimization describes a set
of activities that you perform to increase the number of potential customers
who come to your website via search engines.
When your business has a website, getting your site
listed high in the search engines is critical to the site achieving its
objectives. If no one can find your site, you will not make any money, so you
need to make sure that your site has good search engine optimization. Search
engines set out various requirements that must be followed when producing a
website which can make or break your Search Engine Rankings and reduces the
value of your site.
Identify Keywords for your site that your target
audience is searching for
- Keep site structure navigation clear and concise
- Optimize meta descriptions/tags for each page of your website
- Create content that is linkable, useful, original, readable and full of important keywords
- Create one way links and reciprocal links
- Conform to W3C standards and structure pages correctly with headings, blocks and paragraphs
- Optimize all images/media and label these items which are unreadable to search engine bots
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